What is Marketing Essay -- Business Marketing Essays

What is Marketing 1. Introduction 1.1  Ã‚  Ã‚  Ã‚  Ã‚  Purpose The purpose of this report is to get all of the management employees of Proton in all of the departments outside marketing to familiarize with what marketing is and also to show its importance in the company. 1.2  Ã‚  Ã‚  Ã‚  Ã‚  Background Proton is the biggest Malaysian automobile manufacturer. Proton automobiles are available in many countries such as China, Singapore, Australia, Algeria and United Kingdom. Proton has commanded the local automotive market, and will continuously dominate in the pursuit of being ‘Customers’ Number One Choice for Automotive Products and Services’ (http://www.proton-edar.com.my/company_info/overview/company_info.php?currentSceneSec=0101¤tScene=0100¤tButton=1). 1.3  Ã‚  Ã‚  Ã‚  Ã‚  Scope Getting to know the definitions of marketing and also the importance of marketing and how does it contributes to the profitability of the company. 1.4  Ã‚  Ã‚  Ã‚  Ã‚  Method Information has been gathered through research of websites, journals and books as well as own interpretation and ideas on how marketing is seen important in contributing to the profitability of the company. 1.5  Ã‚  Ã‚  Ã‚  Ã‚  Assumptions It is assumed that other management employees in other departments of Proton, who have no or little idea about marketing, would be able to understand the importance of marketing after the report is read. It is also assumed that the profitability of the company will increase after reading the report. 1.6  Ã‚  Ã‚  Ã‚  Ã‚  Limitations The limitations are mainly the inflexibility of time and also the amount of research that needs to be done to write a good report. 2. What is marketing? Marketing is a very general term that has no specific definition to it. However, it is best described as â€Å"A social and managerial process by which individuals and groups obtain what they need and want through creating and exchanging products and value with others† (Kotler, Brown, Adam and Armstrong, 2004, p919). It is an understanding of how the company works with its consumers and how it generates in the society. Marketing is seen to be the process of ‘bringing in the businesses’. It is not seen to be an alternative, but a necessity (Forsyth, 2004, pg34). Many people consider marketing as a tactic. However it is more than just a tactic. Marketing is analysis. According to Allen Weiss (2002), marketing is the analysis of... ... affects the company’s profitability. Overall, marketing is very important because it is able to find what consumer really wants, this help the business to target and position their markets accurately. And, therefore, attain consumer satisfaction which leads the business to their profitability. Works Cited Forsyth, P (2004) ‘Marketing is a must’, IEE Engineering Management, pg. 34-37 Kotler, P., Adam, S., Armstrong, G., Brown, L., Marketing Edition 6, Prentice Hall Australia, Sydney, 2004 Weiss, A (2004) What is Marketing?, 26 November 2002, http://www.marketingprofs.com/2/whatismarketing.asp, accessed on 10th May 2005. Proton, http://www.proton.com/about_proton/index.php, accessed on 10th May 2005 Proton Edna, http://www.proton-edar.com.my/company_info/overview/company_info.php?currentSceneSec=0101¤tScene=0100¤tButton=1, accessed on 11th May 2005. Hein, K. (2004) â€Å"Brand week†. Vol. 45 Issue 21, p24, 4p, 2 charts. Valentine, V. & Gordon, W. (2000), â€Å"The 21st century consumer: A new model of thinking†. International Journal of Market Research, Vol.42, Iss. 2; pg. 185, 24 pgs Mercedes Benz, http://www.mercedes-benz.com/, accessed 11th May 2005

Negative speech for legalization of divorce Essay

A divorce formally dissolves a legal marriage. While married couples do not possess a constitutional or legal right to divorce, states permit divorces because to do so best serves public policy. To ensure that a particular divorce serves public policy interests, some states require a â€Å"cooling-off period,† which prescribes a time period after legal separation that spouses must bear before they can initiate divorce proceedings. Courts in the United States currently recognize two types of divorces: absolute divorce, known as â€Å"divorce a vinculo matrimonii† and limited divorce, known as â€Å"divorce a menso et thoro†. To obtain an absolute divorce, courts require some type of evidentiary showing of misconduct or wrongdoing on one spouse’s part. An absolute divorce is a judicial termination of a legal marriage. An absolute divorce results in the changing back of both parties’ statuses to single. Limited divorces are typically referred to as separation decrees. Limited divorces result in termination of the right to cohabitate but the court refrains from officially dissolving the marriage and the parties’ statuses remain unchanged. Some states permit conversion divorce. Conversion divorce transforms a legal separation into a legal divorce after both parties have been separated for a statutorily-prescribed period of time. Many states have enacted no-fault divorce statutes. No fault divorce statutes do not require showing spousal misconduct and are a response to outdated divorce statutes that require proof of adultery or some other unsavory act in a court of law by the divorcing party. Nevertheless, even today, not all states have enacted no fault divorce statutes. Instead, the court must only find 1) that the relationship is no longer viable, 2) that irreconcilable differences have caused an irremediable breakdown of the marriage, 3) that discord or conflict of personalities have destroyed the legit ends of the marital relationship and prevents any reasonable possibility of reconciliation, or 4) that the marriage is irretrievably broken. Look to various state laws to determine the divorce law within a particular jurisdiction. The Uniform Marriage and Divorce Act may provide further guidance. PROPERTY DIVISION Following a divorce, the court must divide the property between the spouses. Before legislatures equalized property allocation between both spouses, many divorce statutes substantially favored property allocation to the wage-earning spouse. These statutes greatly disadvantaged women disproportionately because during the 18th, 19th, and early-20th centuries, the participation of women in the workplace was much less than it has become during the latter-half of the 20th century and early part of the 21st century. The statutes failed to account for the contributions of the spouse as homemaker and child-raiser. Modern courts recognize two different types of property during property division proceedings – marital property and separate property. Marital property constitutes any property that the spouses acquire individually or jointly during the course of marriage. Separate property constitutes any property that one spouse purchased and possessed prior to the marriage and that did not substantially change in value during the course of the marriage because of the efforts of one or both spouses. If the separate property-owning spouse trades the property for other property or sells the property, the newly-acquired property or funds in consideration of the sale remain separate property. Modern division of property statutes strive for an equitable division of the marital assets. An equitable division does not necessarily involve an equal division but rather an allocation that comports with fairness and justice after a consideration of the totality of the circumstances. By dividing the assets equitably, a judge endeavors to effect the final separation of the parties and to enable both parties to start their post-marital lives with some degree of financial self-sufficiency. While various jurisdictions permit recognition of different factors, most courts at least recognize the following factors: contribution to the accumulation of marital property, the respective parties’ liabilities, whether one spouse received income-producing property while the other did not, the duration of the marriage, the age and health of the respective parties, the earning capacity and employability of the respective parties, the value of each party’s separate property, the pension and retirement rights of each party, whether one party will receive custodial and child support provisions, the respective contributions of the spouses as a homemaker and as a parent, the tax consequences of the allocations, and whether one spouse’s marital misconduct caused the divorce. Most jurisdictions also give the family court judge broad jurisdiction by providing judges with the right to consider any other just and proper factor. When assigning property, judges cannot trans fer the separate property of one spouse to another spouse without the legislature having previously passed an enabling statute. Whether such an enabling statute exists varies between jurisdictions. Alimony refers to payments from one spouse to the other. A court can order one spouse to pay three different types of alimony – permanent alimony, temporary alimony, and rehabilitative alimony. Permanent alimony requires the payer to continue paying either for the rest of the payer’s life or until the spouse receiving payments remarries. Temporary alimony requires payments over a short interval of time so that the payment recipient can stand alone once again. The period of time covers the length of the property division litigation. Similar to temporary alimony, rehabilitative alimony requires the payer to give the recipient short-term alimony after the property division proceedings have concluded. Rehabilitative alimony endeavors to help a spouse with lesser employability or earning capacity become adjusted to a new post-marital life. Courts allocate alimony with the intention of permitting a spouse to maintain the standard of living to which the spouse has become accustomed. Factors affecting whether the court awards alimony include the marriage’s length, the length of separation before divorce, the parties’ ages, the parties’ respective incomes, the parties’ future financial prospects, the health of the parties, and the parties’ respective faults in causing the marriage’s demise. If a couple had children together while married, a court may require one spouse to pay child support to the spouse with custody, but one should note that alimony and child support differ.

Essay on Camus’ The Stranger (The Outsider) The...

The Character of Meursault in Camus The Stranger (The Outsider)nbsp; Raymond typifies the beast-character in Camus The Stranger (The Outsider). He is like Stanley from A Streetcar Named Desire (T. Williams), emotional and manly. Physical solutions come naturally to him, as we see when he mistreats his ex-girlfriend. Ideally, society is exactly the opposite; law and order attempt to solve things fairly and justly. I propose that Meursault is somewhere between these two extremes and that this is the reason why he is a societal outcast. This metaphor explains his major actions in the book: as he struggles to keep his identity, his personality comes in conflict with the norms of society and he is shut down. Just as an animal sticks†¦show more content†¦Although beast-like, Meursault has some human characteristics, and these are so defined as to be amazing. One is his amazing capacity for telling the truth. He is in fact absurdly honest when in the court room he says, the witness is right. Its true, I did offer him a cigarette (90). Although such a response might normally be contrived to impress and elicit sympathy from the jury, Meursault is not that kind of person. No normal human would go beyond the truth in this way to offer evidence that would hurt his position, especially when death is on the line. Another human characteristic is his ability to rationally assess a situation. We see this in every aspect of his life, from details of the people and weather at the funeral to his nonchalant narrative of the court proceedings. Only twice does his beast feel threatened enough to take over. Bang! The gunshots echo hollowly in the pit of the stomach. Something about mankinds inherent morality should forbid him from committing any such act, but something about Meursaults character permits him the foul luxury. Throughout this scene the sun and light play crucial roles, and in the end they confuse him enough so as to be the catalyst for his awful decision. 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